According to the Farmer's Almanac (and who doesn't believe everything it says) full moons were given their names by the Native Americans.
The August full moon is called the Sturgeon Moon. It was named such because the large fish is easily caught this time of year.
It is also called the Red Moon because of the red color it appears to have as it rises through the evening haze.
So as you gaze upon it, whether you are fishing for sturgeon or looking through the haze that is life....just remember to enjoy!